We started Entora because the good trips were never on the itinerary.

Founded in 2016 by a touring cellist and a gallery curator, Entora exists for one reason: to build travel around the performance, the opening, the parade — not around a generic list of landmarks.

Our story

Entora began on a tour bus. Our co-founder Lena spent a decade playing cello with a touring chamber ensemble, and kept meeting travelers in the audience who had flown in just for the concert — then had no idea what to do with the rest of their week. Her friend Amir, who ran a small gallery in Marrakech, had the opposite problem: visitors who wandered in with no idea a festival was happening two streets over.

They started planning trips for friends in 2016. By 2019, Entora had become a full studio of local guides, musicians, and curators building journeys around real dates on a real cultural calendar — not a highlight reel.

Today we run around 140 departures a year across 27 countries, most in small groups of six to twelve travelers, some fully private. The rule hasn't changed: if there isn't something worth staying up late for, we don't build a trip around it.

Entora at a glance

  • Founded2016, Lisbon
  • Countries covered27
  • Trips per year140+
  • Average group size6–12 travelers
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How we work

What we believe about travel

Plan around the event, not the airport

We build the calendar first — the festival dates, the opening night, the season — and the logistics around that, not the other way round.

Guides who work in the scene

Our local partners are musicians, dancers, and curators with day jobs in the arts, not tour-script readers.

Small enough to change plans

Groups stay small so we can swap a stop for a rehearsal invite that opens up the day before departure.

Honest about what a trip costs

Our quotes show what's covered and what isn't — no surprise fees once you've already committed the dates.

The team

Curators, not call-center agents

Every trip is planned by someone who has actually stood in the crowd at that festival, gallery, or theatre.

L
Lena Ferro Co-founder — former touring cellist
A
Amir El Idrissi Co-founder — gallery curator, Marrakech
Y
Yuki Tanaka Head of Japan & East Asia routes
C
Carla Duarte Head of traveler experience

Curious how a trip comes together?

Send us the event, the dates you're flexible on, and we'll sketch a route within a day.